Editorial standards

Mission and audience

We translate consequential capital asks for a broad, curious audience. The goal is not to manufacture excitement or cynicism; it is to make the structure, evidence and unanswered question easier to see.

The four-beat format

1. The pitch: the strongest concise version of the case.
2. The buried number: the figure carrying unusual risk or explanatory power.
3. The hard question: the assumption that most needs testing.
4. The house call: take the meeting or pass, with the reason and limits stated.

Evidence hierarchy

Prefer signed filings, operative offering documents, audited financials, regulator materials and on-record primary interviews. Use issuer decks and databases with attribution and skepticism. Media reports and anonymous claims require corroboration proportional to the claim.

Fact, claim and opinion

We distinguish verified facts from issuer claims, estimates, scenarios and editorial opinion. Headlines should not overstate the underlying evidence. Numbers need a period, unit and source context; comparisons need like-for-like definitions.

Fairness and issuer response

Serious criticism should be specific and supported. When practical, subjects receive a fair opportunity to address material factual findings before publication. Their response may inform but does not control the final framing or verdict.

Independence and commercial separation

Editorial calls should not be set by advertisers, sponsors, issuers or access. Sponsored material must be labeled and visually distinguishable. Material conflicts belong with the relevant content, not hidden only on a general policy page.

Corrections and updates

Substantive factual errors should be corrected promptly and transparently. An update should identify material new information when it changes the analysis. Send correction requests with supporting evidence to 90seconds@elevatorpitch.news.